Do I need a website?
Well, the good thing is that you are at least thinking of a website in reference to your business! In my experience there are very few companies or self employed people who can get away with not having a website. If you are asking the question ‘Do I Need A Website’, then my answer is do you like turning money away because that’s what you may as well be doing with not having a website for your business.
I have always said that having a website is the most cost affective, value for money marketing platform you can have. After the initial cost of building the website and a small on going cost the customers gained from it cost you very little indeed.
Important parts of website ownership.
A few important things to add to your tick list after building a website are – ‘Google Maps’, Google maps are now blended with the organic search results so you often find the top 3 map listings on the first page of Google just under the PPC ads and just above the organic search results. The result are called ‘local business listings’ and you have to register your business address with Google to have a chance of it showing on the first page or any other map page. This is very important because the first thing a potential customer will do is check to see if the company is local and more often will contact the business nearest to them so make sure you register your local business listing now! Google plus is also important to link to your new site and you can also link your local business map listing to it. Now we come to SEO or search engine optimisation. It’s a common theme we find that business owners of a new website think the website will automatically be found on the first page of the search engines after being built. I’m afraid it doesn’t work like that and gone are the days when it was easy to come top of the search results for your chosen keywords by just adding a few backlinks to your site. On-going SEO is a very slow and laborious job. Not only that but it’s a very skilled job and unless the keywords you want to rank for are very uncompetitive it’s best left to the experts. In fact, even a lot of SEO companies are moving over to adwords or PPC marketing instead because organic SEO is so much harder than it used to be and just not time or money efficient anymore.
Don’t forget that a good website designer will also build you a Twitter and Facebook page to go with your new website so you in affect you now have 3 new platforms to attract new customers! Social media can be more important than you think! I know of quite a few business owners who receive more work through Facebook than they do from their website! This is not always the case but the worse case scenario is that your website goes up in the rankings on the search engines because of the growing interaction, likes and follows on your social media accounts.
When building a website it’s more important than ever to make sure your on page SEO is up to scratch. I would say that the content and structure of your new website is more important than ever! In summary a website should have more text than you may have used before and should be more structured with headers ect. Blogs and posts should have plenty of text. Articles with 300 to 500 words can still play a part but search engines like Google will pay more attention to articles with 2000 plus words.
Images on your website plays a bigger part of your SEO strategy than you may think. Do not spam your site with images. That’s not what I’m referring to. I’m talking about the use of a image to bring your article or blog to life! I would not add a blog post or article without adding an optimised image to help add to the story of your text. When I say optimised I mean changing the file name to something relevant to your website and maybe also changing the alt text to a long tail keyword on your image.
Making your web pages more entertaining is vital as the search engines put more importance on your customers time on a page and also the amount of interaction on each page. The interaction is a major SEO factor so do not ignore it. The best ways of creating interaction are the use of video and adding a informative video to your home page is a must in the optimisation of your site. Info graphics are another tool you can use in the design of your website to help your potential customers spend more time on your website and to stay on your website longer! Videos should be uploaded to social media sites like YouTube and embedded onto your site. Make sure you have social bookmarking icons next to your video for more interaction.
Here are a couple of websites we have designed in 2016 –
Hello again 🙂 I just want to let people know that we are offering for a limited time only our top package for half price and at only £199!
Save £££ with our half price business website package – Get found online!
Flexible payment plans available!
10 page website designed for your business
So what’s included? –
*10 Page Website
*Free Years Hosting
*Free Multiple Email Address
*Free Domain name (www.yourbusinessname)
*Free SEO for Life (Search Engine Optimization)
So that you rank on the first page of Google
*Free Twitter and Facebook Business pages linked to your website
*Free Company Video Designed and Promoted
All of our established websites that we have designed for our customers are on the first page of the search engines and making money for our customers so why not message us about this limited offer at Rocket Website Design or give us a call on 01254 236619 for any more information.
Wooo hooooo, our first blog. We have set up our Word Press blog to work along with our Rocket Website Design website so some exciting blogs to come! Keep checking our new blog to keep up to date with all the latest news on website design services.